Be clear, compelling, and inspiring

It's time to speak up

Compelling promo videos and testimonials

While communication is a two-way street, the ability to share who you are without interruption is critical when it comes down to having others understand more about you. Videos are a great way to help you achieve those results. 

Be clear, compelling, and inspiring

It's time to speak up

Compelling promo videos and testimonials

While communication is a two-way street, the ability to share who you are without interruption is critical when it comes down to having others understand more about you. Videos are a great way to help you achieve those results. 

Share your values, truths, vision, and your why

Communicate Clearly

“...we have to be clear on what we want them to know about us."

- Steve Jobs, American Entrepreneur

Communicating with video is now necessary for today's culture, and it must be purpose-driven, engaging, high-quality, and, most importantly, transparent. 

Videos, audiobooks, and podcasts are today's resources for learning. Having others learn about you in a way they can understand is essential in your ability to control your narrative and eliminate misconceptions about who you are. It's about being empathetic. 

As the American research professor, lecturer, author, and podcast host Brene Brown states, “Clear is kind. Unclear is unkind.” 

black letter R with sea dragon morphing from it

Shape Your Own Narrative

After moving their school into a new neighborhood, Rickover Naval Academy (RNA) realized there was a huge disparity between what the community believed about their school versus what was actually true. They decided to rebrand their school to help show their relevance in today's media-saturated culture and share who they truly are versus what their previous image was portraying them to be. 

Share your values, truths, vision, and your why

Communicate Clearly

“...we have to be clear on what we want them to know about us."

- Steve Jobs, American Entrepreneur

Communicating with video is now necessary for today's culture, and it must be purpose-driven, engaging, high-quality, and, most importantly, transparent. 

Videos, audiobooks, and podcasts are today's resources for learning. Having others learn about you in a way they can understand is essential in your ability to control your narrative and eliminate misconceptions about who you are. It's about being empathetic. 

As the American research professor, lecturer, author, and podcast host Brene Brown states, “Clear is kind. Unclear is unkind.” 

black letter R with sea dragon morphing from it

Shape Your Own Narrative

After moving their school into a new neighborhood, Rickover Naval Academy (RNA) realized there was a huge disparity between what the community believed about their school versus what was actually true. They decided to rebrand their school to help show their relevance in today's media-saturated culture and share who they truly are versus what their previous image was portraying to them to be. 

RNA faculty and staff sharing their belief to help change perception

Let them see the real you

Change Perceptions

“Let's give them something to talk about."

- Bonnie Raitt, American Blues Singer

Your students, faculty, staff, and school community have a voice and a personal why. Their individual and collective voices give them the opportunity and a platform to share their why and allow your audience to see an authentic side of your school, creating a sense of ownership and school pride.

graphic of a white letter S with tiger sitting on curve

Be Personal, Authentic, and Real

On academic probation for over eight years with an all-time low of a 54% graduation rate, Sullivan had classes half-full, and violence was on the rise. In 2013, Chad Adams was hired as Sullivan‘s new principal with a mission to resurrect the once thriving high school. Chad consistently shared his personal why and vision for the school while leading the re-branding efforts. 

Sullivan students share their experiences to combat the negative perception held at neighboring elementary schools

Involve your team and your community

Unify your voice

“It takes a whole company to build a brand."

- Blake Deutsch

Understanding the difference between marketing and branding is essential to your school's success. While marketing is what you say about yourself, branding is what others say about you.

To build your brand, create opportunities for your community to discuss their experiences with you. They'll authentically share how you've impacted them and naturally elicit others to join your community.

icon of black panther looking up

Build Trust

After years of focusing and performing at +1 CPS school level, Jessica Johnson rebranded to make her school current, visible and vocal. By enlisting the local school community to speak on the school’s behalf, these videos help parents have a clear picture of the impact the Perez family has on their students.

icon of black panther looking up

Build Trust

After years of focusing and performing at +1 CPS school level, Jessica Johnson rebranded to make her school current, visible and vocal. Enlisting the local school community to speak on the school's behalf, these videos help parents have a clear picture of the impact the Perez family has on their students.

Perez teams up with their local school community to provide a clear, unified voice.

“Video marketing is the most effective way for you to get someone’s attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.”

– David Grims

Allowing your people to speak on behalf of the school is paramount to providing a lens that a new prospective student and parent needs to hear. Providing the opportunity for your people to speak for you also builds their sense of pride and ownership in your school brand. Don't wait to make this happen.  

Effective leaders provide platforms for change

Give your school a voice

Benefits and outcomes when you have a compelling promotional video:

Confidence and self-esteem amongst your student, faculty, staff, and local school community rises knowing you see them as a priority

Bridge the gap of communication to those who are looking into your school

Provide the opportunity to dispel any misperceptions about your school

Provide clarity about who you are and who you are not

It provides a big picture of what the school is really about

Increase visibility across multiple marketing channels and streams by deploying it through your social media feeds

Duplicate yourself by having a digital version of your messaging that is consistent with who the school is

Enlightens your school community by helping them see all that is happening within the school

It equips you to promote and market your school in a way you are confident about the messaging

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come."

– Steve Jobs

Start changing the face of education

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