Capture attention and create curiosity
Produce Great Design
“Marketing is a contest for people’s attention.”
- Seth Godin, Author and Inspirational Speaker
Coming up with marketing phrases and statements that don't reflect your core values and beliefs repels your audience, who interpret that as you "selling" them with what you have.
Instead, be your natural and most genuine self. Doing so allows you to be authentic and convey what's truly on your heart; your desire to make an impact where you're at with what you have.
It requires you to know who you are, what you believe, where you are going, what you stand for, and what you do not. It means having the utmost clarity on your messaging and expectations so people can decide if they want to be a part of your movement.
“There are two ways to influence human behavior: you can manipulate it or you can inspire it.”
- Simon Sinek, Author and Inspirational Speaker
Inspire Others and Reveal a Cohesive Brand Story
(Billboard Ads, Street Banners, Retractables, Flyers, Stationary, Brochures)
Contrary to common belief, your marketing material doesn't always have to change. A well-thought-out marketing campaign may last years if it genuinely reflects your organization's core values and beliefs. Your school brand's identity and essence should inspire good design, which is sustainable and fiscally responsible long-term.
“If you want to engage an audience, be transparent.”
- Germany Kent
Be present and engage with the community
SOCIAL MEDIA MARKETING
(Branded Social Media Posts and Video Bites)
Consistently communicating with your audience cohesively builds trust over time. People will begin to know who you are, know what to expect, and can depend on you to provide what they need. If you’re looking to transform your school into a quality brand, you must commit yourself to provide the value and information your people need in the way they can receive it. That means communicating on their channels and networks.
Perez teams up with their local school community to provide a clear, unified voice.
“Styles come and go. Good design is a language, not a style.”
- Massimo Vignelli, Designer
Canvas your community
Unify your people's hearts and minds by visualizing and installing your vision, mission, core values, and what you provide for your school community within the walls of your school. It allows you to train your people on how to think and what to say when talking about your school.
Internal branding elicits school pride and excites your people to want to share more about their school. It helps create a consistent message that builds your school's brand.
"Good design is sustainable design."
- Imran Amed, Editor-in-chief of The Business of Fashion
Inspire with custom designed murals and graphics
oversized print murals
"Great design is the cheapest way of selling great goods. It is the most effective, simplest way to sell more, because good design is desired, and will have more demand."
- Onur Mustak Cobanli, Designer and Economist
Motivate your students, staff, and faculty with a design that speaks to the heart and mind. Inspirational, thought-provoking, dynamic graphics help stimulate the mind and provide opportunities for continued growth.
Take the first step in re-invigorating school pride
Advance your brand
Reclaim the birthplace of inspiration