Letter r with dragon in water
Letter r with dragon in water
Letter r with dragon in water
Letter r with dragon in water
Letter r with dragon in water
Letter r with dragon in water
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REINVIGORATE SCHOOL PRIDE

Custom school logo design

"A Logo is the point of entry to the brand."
Milton Glaser, Designer
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VISUALIZE AND EXPRESS YOUR SCHOOL CULTURE AND CLIMATE

Professional Photography

"Don't shoot what it looks like. Shoot what it feels like."
David Alan Harvey, American Photographer
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SPEAK TO WHO NEEDS YOU MOST

Share compelling videos

Standing for everyone is standing for no one.
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INVITE OTHERS TO LEARN MORE

Clear and bold websites

Make things easy to access and understand
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SHOWCASE HIDDEN RESOURCES

360° Virtual Tours

Show prospective students and parents the resources they wouldn't expect.
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DRAW ATTENTION TO YOUR VISION AND RESOURCES

Print and Digital Marketing

Create a cohesive representation of who you are to the outside community.
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Get your vision in the light

Grab attention. Manage perception. Influence your brand. Make impact.

In the Light Studios (ILS) is on a mission to help transform 5,000 schools across the US over the next 10 years. Our work is inspiring schools and leaders to meet their full potential, helping them bridge the gap between businesses, strategic partners, philanthropists, and the local community, and helping schools achieve new heights. The future of schools looks bright, and ILS is a part of lighting it up.

What will your part be in our nation's future?

Welcome to

ILS Graphic Logo

in the light studios

The Educational Brand Marketing Creative Agency

In the Light Studios (ILS), is your trusted advisor and strategic partner, helping you unlock your school's potential. We help visionary principals and leaders like yourself, visualize your vision with the awe-inspiring digital media. Doing so mobilizes people to help you build better school communities for generations to come.

Change your school perception and expectations with

School Rebranding

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Core Rebranding Package

Best for schools that

  • are outdated visually but provide a great school experience
  • need to change community perception about the school
  • have new leadership and is desiring to transform the vision and direction of the school
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RETAINER SERVICES

Provides principals and schools

  • A reliable strategic and creative resource
  • Consistently branded content creation
  • More time to focus on what matters to them
  • Competitive advantage across other schools
football helmet with yellow S

Core rebranding package

Best for schools that

  • are outdated visually but provide a great school experience
  • need to change community perception about the school
  • have new leadership and is desiring to transform the vision and direction of the school
iphones with social media

Retainer Services

Provides principals and schools

  • A reliable strategic and creative resource
  • Consistently branded content creation
  • More time to focus on what matters to them
  • Competitive advantage across other schools

Or start transforming your school with our

creative services

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Logo Design

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Re-Invigorate Pride With A Custom School Brand Identity

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PHOTO

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Illuminate Your School Community With Professional Photography

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VIDEO

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Share Compelling Stories Of What's Happening In Your School

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WEBSITE Design

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Capture Your Audience Across Multiple Platforms and Devices

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VIRTUAL TOURS

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Showcase Spaces And Resources Hidden Within Your School

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DIGITAL & PRINT

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Inspire With Traditional And Social Media Marketing

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Logo Design

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Photo

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Video

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Web Design

Virtual Tour

Virtual Tour

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Marketing

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INSPIRE: The Principal's Brand Marketing Guidebook

Learn how principals use brand marketing to lead and inspire school communities and meet their full potential.

If there was a clear and concise way to help principals understand the difference, value, importance, and impact of branding and marketing, INSPIRE, The Principal's Brand Marketing Guidebook, is it. It will help you rethink your purpose and how you can ethically market your school to help change the face of education. 

If you're a principal looking for a fresh way to bring your vision to life in your school community, this book is for you. It breaks down the process of how to ethically communicate to a technologically savvy, media-saturated generation longing for identity, purpose, and belonging. 

black and white headshot of Shajan M. Karottu

"I wrote this book as a tool for principals to understand the process of branding and marketing: what they are, and how they fit into your work life. I trust that by reading it, I can somehow help redeem what marketing is in your mind and help you use it for good."

Shajan M. Karottu
Founder and CEO, In the Light Studios

Not sure where to start?

Start a conversation

we understand this is hard

But we've made the hard, easier.

In becoming an educator, we understand your training didn't help you think about branding and marketing. This work can be overwhelming, not knowing where to start, how much to spend, and how to even think about any of this with all that you have on your plate. We get that in the pursuit of doing the work, you may have even lost your "why."

It's why we believe you must understand the importance of brand marketing. Ethical brand marketing connects to you and why you're leading.

Your mindset about this work will affect your efforts exponentially, and it will either stunt or propel your ability to move your vision and mission forward.

Successful brands know they can't do it alone. And if you're looking to be successful, you have to be on a mission to connect with the right people that understand this work, have an effective process, and want to see you succeed.

Start a conversation, and we'll help you figure out where to begin. It's a free no-obligation discovery call to see if this is right for you and if you're right for us.

“You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime.”

— Babe Ruth, American Baseball Player

How can we help?

Allow us to help you process your next steps. Book a FREE, no-obligation consultation with a brand marketing creative team advocating for education and you.