Bring back school Pride

Establish Your Brand Identity

Custom and Unique school logo design

Successful brands understand how brand identity works. Their logo will bring attention to itself, elicit an emotional response, carry meaning, and be easily memorable within its industry compared to its competition.

Logos of schools

“Symbols engage intelligence, imagination, and emotion, in a way that no other learning does.”

— Georgetown University Identity Standards Manual

Like our own identity, symbols represent our values, beliefs, and truths.

Establishing your school's brand identity is foundational in building your school's future. Your school's brand identity will reflect your why, cast vision, be a north star, and tie your school community together.

Be relevant and enhance your school's identity with a

Modern School Logo

“A logo is the point of entry to the brand.”

- Milton Glaser, Designer

Be Relevant and Enhance your school's identity with a

MODERN SCHOOL LOGO

“A logo is the point of entry to the brand.”

- Milton Glaser, Designer

How does your school’s logo visually represent your school’s self-image? Is it something you’re excited about? If not, how can you expect others to be excited and proud about it?

Identity is central to our social-emotional development. From childhood through adulthood, we attach ourselves to our identity and play it out in different circumstances and situations. Our identity helps us make decisions and guides us forward. It is what we are told to remember during the hard times and bad. 

As the leader, what you allow to represent what your organization visually is about will dramatically influence your results. Though the image isn’t everything, we believe it is the beginning of everything.

Without a true identity, individuals are lost, helpless, and wandering in life. They cannot make consistent choices and decisions because they are unstable, not knowing who they truly are.

hand with pencil sketching sullivan logo

Students are visually more brilliant than you may think. Digital literacy is on the rise; whether you want to accept it or not, people pass judgment on your school every minute.

Consider what your logo says to a watching world that is changing while you are not. Your school’s brand identity (aka its logo) visually represents what you think, feel, and believe. You are either losing or gaining credibility because of it.

Communicate Value and Commitment through a

rebranded school identity

(Nearly every school we have partnered with has seen a positive increase in school commitment, pride, and enrollment. Some schools have nearly doubled their enrollment in only a few years.)

Common Mistakes Schools Make With Their Brand Identity

If you're committed to ensuring your school succeeds, be careful not to fall into these mindsets and practices regarding your school identity.

Rushing the process

No vision or strategic marketing plan in place

Making it too personal

Not understanding the value of effective design

Not respecting copyright laws (using another organization's logo)

Using clipart or stock imagery to represent a unique organization

No self-awareness of the organization

Caring too much about the opinion of others

Not respecting school history while updating to stay current with the times

Cost of changing eclipses the potential growth, influence, and impact

Stuck in ways and not willing to change and adapt

Ignorant of community perception of school

Lack of experience in marketing creates fear and uncertainty, hindering change

Not willing to delegate and build true partnerships to do the work

Always looking for free, available service instead of investing in experts to help

As your organization's single-most concentrated visual identifier, your brand identity sets the tone of what others will interpret about your organization. If designed correctly, those who connect with it will be drawn to your organization immediately and over time.

Your people will soon become brand ambassadors and be proud to be identified with your school. Sporting your spirit wear, they'll be your best promoters without you telling them to be because they want to be.

Re-invigorating school pride

Advance Your Brand

photograph of Michael Biela, principal at Rickover Naval Academy

Michael Biela

Principal, Rickover Naval Academy

"What I love about our logo is that I've worked in Chicago for 29 years, and our new logo stands out from any other school. No other school has anything similar to what we have."

photo of Keith Adams, principal of Kelvyn Park High School

Keith Adams

Principal, Kelvyn Park Junior and Senior High School

"I can't print enough spirit wear for our school. Everyone wants to wear the new school logo. Students, faculty, staff, and parents."

photograph of Chad Thomas

Chad Thomas

Principal, Sullivan High School (2013-2022)

"Our logo has changed our perception in the community...Our logo now gives people a purpose. Our new brand helped instill pride and transform the culture of our school rapidly! It created a story and a family commitment from everyone."

“The best identities advance a brand."

– Blake Deutsch

In the Light Studios (ILS) makes it easy for you to re-think, re-imagine, and re-envision what your school could be. Our mission is to equip and empower you to lead a generation of leaders.

With our custom design process, we'll be sure to design a logo that embodies your school's essence and allows you to move it forward in a way that energizes your school community.

Contact us to help you begin the process of advancing your school brand.
We guarantee your 100% satisfaction.

Ready to give your school a fresh look?

photograph of Michael Biela, principal at Rickover Naval Academy

Michael Biela

Principal, Rickover Naval Academy

"What I love about our logo is that I've worked in Chicago for 29 years, and our new logo stands out from any other school. No other school has anything similar to what we have."

photo of Keith Adams, principal of Kelvyn Park High School

Keith Adams

Principal, Kelvyn Park Junior and Senior High School

"I can't print enough spirit wear for our school. Everyone wants to wear the new school logo. Students, faculty, staff, and parents."

photograph of Chad Thomas

Chad Thomas

Principal, Sullivan High School (2013-2022)

"Our logo has changed our perception in the community...Our logo now gives people a purpose. Our new brand helped instill pride and transform the culture of our school rapidly! It created a story and a family commitment from everyone."

In the Light Studios (ILS) makes it easy for you to re-think, re-imagine, and re-envision what your school could be. Our mission is to equip and empower you to lead a generation of leaders.

With our custom design process, we'll be sure to design a logo that embodies your school's essence and allows you to move it forward in a way that energizes your school community.

Contact us to help you begin the process of advancing your school brand.
We guarantee your 100% satisfaction.

Ready to give your school a fresh look?

“The best identities advance a brand."

– Blake Deutsch

Start changing the face of education

Allow us to help you process your next steps. Book a FREE, no-obligation consultation with a creative team advocating for education and you.